Words like knives
A friend of mine, who owns a small business, was very upset recently because she had received several bad online reviews from people who (by their own admission) had never used her services. The reviews were written in support of a third party, who had asked people to “rate down” the business. I watched, unable to do much to help, as she struggled to restore the good image of her business, and learned just how much power rests in the keyboards of users. Everyone has had bad service and bad experiences with businesses. I will drag out my horror story of the restaurant that made errors in 4 out of 6 meals and failed to deliver a fifth, and then refused to do anything to correct the problem. (If anyone wants the full details, I’ll happily share with you if you promise never to visit that location.) We’ve all encountered the surly salesperson who is rude and unhelpful; the waiter who messed up orders repeatedly and the restaurant that lost reservations. As in...