Christmas changes too
Here we are, a month away from Christmas, which means that the ads are in full flow! As usual, I’m encouraged to buy, BUY, BUY! new cars, computers, electronic equipment, jewellery, toys, and to get “the PERFECT gift!” That’s not even including the flood of emails with sale promotions promising discounts of up to 75% and reminders of shipping deadlines to get delivery by Christmas. These have been running since at least August, but are becoming more frequent as December approaches. I understand that retailers need to make money, and the gift exchange season is when we are most likely to spend on fripperies and folderol- things like extra jewelry, electronic items, multiple ties, socks, coffee mugs, and so on. I’m fine with them advertising all that, but is it really necessary to start the promotions in July? Bam smack in the middle of the hot part of the year for those of us in the northern hemisphere and six months away from the actual event. Then the Christmas music starts in